For nearly three decades, Pure Pop has been the record shop of choice for music fans in the greater area of Burlington, Vermont. Pure Pop patrons, who are comprised of everything from casual listeners to audiophiles and fanatics, are able to browse a uniquely diverse selection of new and used music media. Clever organization, an endearing "home-made" look and a knowledgeable staff all contribute to the kind shopping experience that keeps people coming back. In thirty years, tastes have changed and music has evolved, but Pure Pop's principle of offering the best selection of great music at ³underground² prices has never gone out of fashion.